It’s a TWO YEAR BlOGIVERSARY (Blog Anniversary)! I can’t believe it’s been two years already since I started The Business of Chic (TBOC)! I started TBOC back in 2016 when I was completing my Masters Degree in the UK. At the time, I was looking for a creative outlet to express my style and inner feelings and blogging seemed like the perfect thing. Starting a fashion blog had been on my mind for a while at that point so I finally decided to take the plunge and I haven’t looked back since! To celebrate this occasion, I thought it would be fitting to share what I’ve learnt on my solo blogging journey thus far as well as some fun and interesting facts about The Business of Chic.
Kicking things off, here are three (3) facts that might surprise you about The Business of Chic (TBOC).
1.) My Blogiversary is actually February 29th.
In my excitement to launch my blog back in 2016, I might have overlooked one small yet crucial detail – the DATE of my launch. It took me a full year to realise my faux pas! To make things easier, I use March 1st as my official launch date/anniversary. Technically, TBOC won’t officially be two (2) until 2024. OOPS lol.
2.) The Business of Chic was featured on Buzzfeed.
Back in 2017, my sister called me (super excited!) to share that I was on Buzzfeed. Needless to say I was very confused initially as I could not figure out why I would be on Buzzfeed. However, she sent me the article and I realised that the Instagram for my Blog had been featured on a fashion related article. I was so hyped like “Look Mama, I made it!” Just kidding! It was pretty cool though. You can view the article here.
3.) Fashion is not the most popular content on TBOC.
Although TBOC started out as a Fashion Blog (I’m slowly transitioning to a lifestyle blog), to date my most popular blog is not a fashion related one. It is actually a hair blog entitled “Natural Hair Trends We Need to Ditch in 2017”. I quite like that my readers are interested in more than just fashion as it allows me to expand my range and depth which I’m excited to do. Look out for a lot more lifestyle content in 2018!
TWO KEY TAKEAWAYS FROM TWO YEARS OF BLOGGING
My blogging journey thus far has been a pretty good one. I’ve learnt a lot of new skills related to website management, social media management and blogging in general. I have been able to improve and hone my writing skills. I’ve also been fortunate to be featured locally, regionally and internationally. You can view one of my interviews here. On this journey I have experienced accomplishments and I have also experienced failure. One of my failures is not blogging as often as I can and should. I hope to rectify this in 2018. As I move into my third year of blogging, my goal is to fully take advantage of the potential of TBOC as a business opportunity. As I continue my journey I am happy to share with you guys what I’ve learnt thus far and I hope you find it helpful!
Blogging is Hardwork
I started blogging in 2013 with my sister, Shellecia of My Anguilla Experience. Although I was involved in the writing process and some of the promotion, there was a lot more that I wasn’t exposed to until I started my own blog. As a fashion and lifestyle blogger, completing a single blog includes a process of planning (content, outfits, photo shoots), researching (ideas and facts), writing (writers block is the worst), editing (blog, photos, SEO, Keywords) sharing and promoting your blogs (creating more content for social media platforms).
Blogging requires a lot of time, effort and creativity and for this reason many persons find it difficult to keep up with it. Creating unique and creative content consistently and executing this content in a way that appeals to your target audience is very challenging. Kudos to all the bloggers and content creators out there!
Do it because you love it and Be proud of Yourself
As previously mentioned, blogging is not an easy task. For this reason it is important to be passionate or at the very least interested in whatever it is you’re writing about. This helps to keep you motivated and inspired even in those periods when you feel like giving up.
It also serves as a sense of personal pride. When it comes to success too often we use others a benchmark to determine if we’ve made it or not. Sometimes our personal progress needs to be our own benchmark and we need to learn how to stop waiting for the appreciation of others and celebrate ourselves. With my two year blogiversary approaching I decided to reread all my blogs. It was amazing to see how my writing style, personal style and creativity continues to develop and flourish. To say I was proud is an understatement!
I greatly appreciate all the love and support The Business of Chic receives and I love seeing my blog grow. However at the end of the day, the most important thing for me is that from this journey I grow as a person doing what I love and hopefully inspire someone else along the way.
LET ME KNOW IN THE COMMENTS IF YOU GUYS HAVE ANY QUESTIONS ABOUT MY BLOGGING JOURNEY OR BLOGGING IN GENERAL. I WOULD BE HAPPY TO ANSWER THEM!
UNTIL NEXT TIME 🙂
STAY CHIC, S